Choosing a Drink Over Ice Cream? Consumers Are Changing Their Preferences

On a hot summer day, a refreshing scoop of ice cream used to be the classic way to beat the heat. But recent data shows that this trend may be shifting. In the summer of 2024, ice cream sales in Korea dropped by 35% , while more and more consumers are opting for cold drinks to cool down instead. What’s driving this shift in behavior? 1. When It’s Too Hot, Ice Cream Becomes Less Appealing When temperatures hover in the low 30s (Celsius), ice cream sales tend to increase. However, when a heatwave pushes the temperature past 35°C , consumers gravitate toward cold water, sports drinks, iced coffee, and soda — options that quench thirst more quickly. Ice cream, after all, is a dessert, not a hydration solution. 2. Drinks Are Faster and More Convenient With a cold drink, you just twist the cap and drink. Ice cream, on the other hand, melts quickly, can get messy, and takes time to eat . In extreme heat, consumers prioritize speed and ease — factors that clearly favor beverages. ...